Undergraduate Students

Rice University

Community Survey Questionnaire

April 2007

Rice University is conducting an opinion survey in order to develop a clearer understanding of the university’s public image and improve our marketing initiatives in the coming years. We value your opinions and ask for five minutes of your time to answer a few questions. We want to hear what you think. There are no "right" or "wrong" answers. Your responses are strictly confidential and your answers will be used only for this research. Should we share specific findings, names will not be used.

1. Please tell us a little about yourself (check all that apply): I am:
	A current or former Rice undergraduate student
	A current or former Rice graduate student
	A current or former Rice continuing education student
	A current or former Rice executive education student
	A current or former Rice Summer School student
	A current or former Rice enrichment program/camp student
	The family member of a current or former Rice student
	A current or former Rice trustee or board member
	A current or former Rice faculty or staff employee
	The family member of a current or former Rice employee
	A prospective undergraduate student (applied or considering)
	A prospective graduate student (applied or considering)
	The family member of a prospective student
	Affiliated with Rice as a community project partner
	Affiliated with Rice as a donor and/or volunteer
	Not presently affiliated with Rice (none of the above)
	Male Female
Age
	15 or younger
	16-18 19-22
	23-30 31-40
	41-50 51-60
	61-70 71+ Zip Code of residence:

2. When you hear the name Rice University, what are the first impressions that come to mind?

3. In one sentence, how would you describe Rice University?

4. What makes Rice University’s education distinctive?

5. How has Rice University reached out to the community?

6. What could Rice do to reach out further and be more accessible in the community?

7. From what sources (publications, Web sites, other) do you presently receive information and updates about Rice University?

8. What information do you wish you were presently receiving from Rice but are not?

9. How frequently and in what format(s) would you like to receive information and updates from Rice University? FREQUENCY
	daily weekly monthly quarterly
	once per semester annually
	only when special events warrant never
FORMATS
	Local radio Which station(s)?
	Local TV Which station(s)?
	Local magazine Which one(s)?
	Local newspaper Which one(s):
	Local (non-Rice) Web site Which one(s):
UNIVERSITY-GENERATED
	Email
	Electronic newsletter
	University magazine
	University Web site
	Printed newsletter or flyer
	Web site
	Podcast, other
10. Adjective list – Check three that best describe Rice University as it is today: Contemporary Charming Small town Successful Young Up-to-date Rugged Daring Leader Outdoorsy Spirited Sincere Honest Intelligent Sentimental Reliable Friendly Tough Corporate Exciting Upper-class Independent Hard working Cheerful Cool Good looking Feminine Western Masculine Technical Unique Real Glamorous Trendy Imaginative Wholesome Original Confident Secure Down-to-Earth Smooth Family oriented
11. Adjective list - Check three that best describe the ideal Rice University: Contemporary Charming Small town Successful Young Up-to-date Rugged Daring Leader Outdoorsy Spirited Sincere Honest Intelligent Sentimental Reliable Friendly Tough Corporate Exciting Upper-class Independent Hard working Cheerful Cool Good looking Feminine Western Masculine Technical Unique Real Glamorous Trendy Imaginative Wholesome Original Confident Secure Down-to-Earth Smooth Family oriented