Undergraduate Students

Rice University

Student and Alumni Survey Questionnaire

April 2007

Rice University is conducting an opinion survey in order to develop a clearer understanding of the university’s public image and improve our marketing initiatives in the coming years. We value your opinions and ask for 10 minutes of your time to answer a few questions. We want to hear what you think. There are no "right" or "wrong" answers. Your responses are strictly confidential and your answers will be used only for this research. Should we share specific findings, names will not be used.

I am (please check all that apply)
	A current Rice graduate student
	A current Rice undergraduate student
	A Rice graduate student alumna/us - class year
	A Rice undergraduate alumna/us - class year
I pursue(d) studies in:
	Architecture
	Engineering
	Humanities
	Management
	Music
	Natural Sciences
	Social Sciences
	I am/was prelaw
	I am/was premed
1a. In Houston, when you meet people for the first time and you tell them you attend(ed) Rice University, what are their most typical reactions?

1b. How do these reactions change when you speak to people in other parts of the state, country or world?

2. How did you find out about Rice University?

3. What ultimately made you choose Rice?

4. What other universities were you considering?

5. In one sentence, how would you describe Rice University?

6. In your opinion, what is Rice University best at?

7. In your opinion, what is Rice University’s greatest weakness?

8. What does becoming one of the top research institutions mean to you? What does it mean for your role at the university?

9. What are your top three sources for updates on Rice University and campus events?

10. What information do you wish you were presently receiving from Rice, but are not?

11. How frequently and in what format(s) would you like to receive information and updates from Rice University? FREQUENCY
	daily weekly monthly quarterly
	once per semester annually
	only when special events warrant never FORMATS
	Local radio Which station(s)?
	Local TV Which station(s)?
	Local magazine Which one(s)?
	Local newspaper Which one(s)?
	Local non-Rice Web site Which one(s)?
UNIVERSITY GENERATED:
	E-mail
	Electronic newsletter
	University magazine
	University Web site
	Printed newsletter or flyer
	Web site
	Podcast, Other
12a. What is your impression of Rice's residential college system?

12b. What are the college system's best aspects, and how would you preserve or improve them?

12c. What if any shortcomings do you feel the system has, and how would you suggest they be addressed?

13. Adjective list – Check three that best describe Rice University as it is today. Contemporary Charming Small town Successful Young Up-to-date Rugged Daring Leader Outdoorsy Spirited Sincere Honest Intelligent Sentimental Reliable Friendly Tough Corporate Exciting Upper-class Independent Hardworking Cheerful Cool Good looking Feminine Western Masculine Technical Unique Real Glamorous Trendy Imaginative Wholesome Original Confident Secure Down-to-Earth Smooth Family oriented
14. Adjective list - Check three that best describe the ideal Rice University. Contemporary Charming Small town Successful Young Up-to-date Rugged Daring Leader Outdoorsy Spirited Sincere Honest Intelligent Sentimental Reliable Friendly Tough Corporate Exciting Upper-class Independent Hardworking Cheerful Cool Good looking Feminine Western Masculine Technical Unique Real Glamorous Trendy Imaginative Wholesome Original Confident Secure Down-to-Earth Smooth Family oriented